In this article, we’ll discuss six reasons why using your own email address is a choice that can benefit your organization. We’ll then explain the two different ways to configure sending automated emails with your email address, so you can reach your customers exactly as you require directly from your SuperSaaS account.
Why you should decide how to send your automated emails
Email communication is a vital part of any business or organization’s operations. It’s not just about sending messages; it’s about building trust, maintaining professionalism, and ensuring your messages reach their intended recipients. You consider your branding when you name your SuperSaaS account, your schedule and upload your own logo, so why not ask yourself this question as well: should you use your own email address, set your own email address as the “reply-to,” or is it easier to stick with noreply@supersaas.com?
Here are a few things you should consider:
1. Branding Reinforcement
Your brand is your identity, and consistency and professionalism matter. When customers receive emails from your organization, they should instantly recognize and trust the sender. Using your own email address that aligns with your website domain or organization’s name reinforces your branding and conveys professionalism and seriousness in your communications. It’s a small but impactful way to remind customers of who you are and what you stand for; It demonstrates that you are committed to providing a quality service and are willing to invest in your online presence.
2. Improved Deliverability
Email deliverability can be a tricky hurdle to overcome. Messages sent from generic “no-reply” or “reply-to” addresses can sometimes trigger spam filters. Using your own email address is more likely to be recognized as legitimate by email filters, which means your emails have a better chance of landing in your customers’ inboxes instead of spam folders. However, in cases where SuperSaaS is the original sender, this does require a few extra steps. We will discuss this more in-depth later.
3. Trust and Engagement
Customers are more likely to trust and open emails from an address that looks professional and matches your brand. This trust can lead to higher engagement rates. When your emails are perceived as credible, customers are more likely to read them, click on links, and take desired actions.
4. Personalization
Custom email addresses allow you to personalize the sender name. Instead of sending emails from a generic “no-reply” address, you can use a sender name like “John from SuperSaaS.” This personal touch can create a more engaging and personalized experience for your customers.
5. Facilitates Two-Way Communication
Using your own email address encourages customers to reply to your emails. This can be especially important for handling inquiries, feedback, or customer support issues. It opens the door to two-way communication, which is essential for building strong customer relationships.
6. Consistency Across Channels
Consistency is key in branding and communication. Using your own email address ensures that your email communications align with your website, social media profiles, and other marketing materials. This consistent image can help build trust with your audience.
How to configure using your own email address
Now, as we mentioned before, there are two ways to configure using your own email address in the emails sent on your behalf. You can use your own email address only as the “reply-to” email address, which will ensure that an email response is sent to your address, but will not remove the SuperSaaS name as sender of the original email, or you can use your own email address, which eliminates all confusion and removes the SuperSaaS name as sender. This does come with its own challenges, however. When we send the emails with your email address as “sender,” we can no longer digitally sign them. This directs more of these emails straight to the recipients “Spam” folder. You will therefore need to add our mail server in the SPF record of your DNS (in order to follow internet standards aimed at preventing spam), which does require some technical understanding.
If that sounds a bit too challenging indeed, the first option is a good compromise. You will reassure customers that email responses will indeed be sent to you, and our server can sign the message so it is less likely to be sent directly to spam.
Perhaps you have significant technical knowledge and would like to send your emails entirely via your own server. Of course, this is also possible with SuperSaaS. In that case, please refer to the following developer documentation on sending emails from another mail server for information on how to set this up.
In conclusion, incorporating your own email address in automated emails sent from SuperSaaS is a strategic choice that offers numerous benefits. It enhances your brand’s credibility, improves email deliverability, and fosters effective communication with your customers. It’s a simple yet powerful step toward building trust and professionalism in your online interactions, ultimately benefiting your business or organization. If you are convinced by the positive impact it can have on your email communications in SuperSaaS, do not hesitate and make the change. If you have any remaining questions on this topic, we welcome those via our feedback form.